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Audit · $149
Fig. 01 · Name, variable width Web developer · WordPress / Laravel / Next.js Sheet 01 / 09

More enquiries from the visitors you already get.

Most sites don't need a rebuild. They need the few things that make people leave found and fixed. I find them, fix them, and show you the numbers before and after.

Get the $149 audit Or start with a free teardown

Money back if the audit doesn't find fixes worth more than it costs.

Printed Soap BoxesMobile · Lighthouse
97 was 41
same page, same test
Prefine Packaging · desktop
100/100
RCH Care Homes · homes routed
9 → 1 form
Production sites
10 live
01 / The problemSchematic, visitor path

Four places your site loses money.

None of these show up as an error. They show up as a quiet month. Hover a leak to see what it costs and how it gets fixed.

A visitor's path from search to reply, with four points where visitors are lost. L/01 SLOW ON PHONES L/04 LOOKS LIKE A TEMPLATE L/03 BROKEN ARABIC L/02 WRONG INBOX
Fig. 02 · Where visitors drop out between search and reply
  1. L/01

    It's slow on a phone.

    What it costs

    Visitors hit back and click the next result. Google ranks slow mobile pages lower, so fewer arrive at all. If you run ads, you paid for every one who left.

    The fix

    Strip scripts nothing uses, stop CSS and JS blocking the first paint, load the main image first. Measured before and after.

    Proof41 → 97Printed Soap Boxes100/100Prefine Packaging
  2. L/02

    Enquiries land in the wrong inbox.

    What it costs

    Someone has to read, sort and forward every message before anyone replies. By the time the right person calls back, the customer has called someone else.

    The fix

    Forms that route by location, service or type, straight to the person who handles it. Nothing to sort.

    Proof9 homesRCH Care HomesQuote flowUnited Carpets
  3. L/03

    Half your market reads right to left.

    What it costs

    An Arabic-first visitor who lands on English, or on a translation with a broken mirrored layout, doesn't book. They assume you don't serve them.

    The fix

    Real RTL: mirrored navigation, proper Arabic type and spacing, from one set of templates so there's still one site to maintain.

    ProofEN / ARFlare BusinessEN / ARNazAdv
  4. L/04

    It looks like a template.

    What it costs

    Investors, donors and partners judge credibility in seconds. A stock theme tells them you're small, or not serious about this.

    The fix

    Built by hand from your design file, or designed around your real content: pipelines, programmes, evidence.

    Proof1 : 1CardiaCures2 countriesCLEAR PCA
02 / The costYour numbers, simple maths

Put a number on the leak.

Move the sliders to match your site. It's your own maths, so it's only as good as the numbers you put in. The point is to see roughly what a slow month costs.

3,000
2%
25%
$600
15%
Revenue you're not getting, a month

$1,350

Extra enquiries a month
9
Extra customers a month
2.3
Over a year
$16,200

At these numbers, the leak costs you the price of the audit every 3 days.

Find my leaks · $149

Plain multiplication of your inputs. Not a forecast or a promise.

03 / The offerFour rungs, start anywhere

Start small. Keep going if it pays.

Every project starts with finding out what's wrong. The audit is the cheapest way to do that, and if it doesn't find enough, you get your money back.

  1. Rung 0

    Teardown

    Free

    See whether I spot what you missed.

    • The first three fixes I'd make, in writing
    • No call, no card
    • Back within 2 working days
    Send your URL
  2. Start here
    Rung 1

    Audit

    $149

    Know what's costing you enquiries, and what each fix costs.

    • Mobile and desktop speed, with the causes ranked by impact
    • Every form submitted and traced to the inbox it lands in
    • Search and indexing check
    • Arabic and RTL check if you have a second language
    • A written fix list with a fixed price on each line
    • Delivered in 5 working days

    Money back if it doesn't find fixes worth more than $149.

    Book the audit
  3. Rung 2

    Fix sprint

    from $400

    One leak, fixed and measured.

    • Speed to an agreed score, form routing, or an Arabic layout repair
    • Fixed price from the audit, agreed before work starts
    • Done on a staging copy you approve first
    • The same tests run before and after
    Start with the audit
  4. Rung 3

    Build

    from $2,500

    When the old site isn't worth patching.

    • New site or full rebuild, in English and Arabic if you need both
    • Built to load fast on phones from the first day
    • You own the code, the hosting account and every login
    • A handover guide for whoever edits it next
    Talk about a build

Book a fix within 30 days of your audit and the $149 comes off the price.

04 / ProofFive drawing sheets

What it looked like in practice.

Every sheet follows the same order: the problem, why it mattered, the method, the outcome, and why I chose that approach over the obvious one. Every site is live, so you can check the work yourself.

DRG No. HS-01 · PerformancePerformance engineer · WordPress · ElementorSheet 01 / 05
Printed Soap Boxes homepage with a quote button Visit printedsoapboxes.com (opens in a new tab)

Printed Soap Boxes

Packaging manufacturer, USA

Problem
Mobile Lighthouse score of 41. Every page loaded scripts and styles it never used, and the hero image waited behind them.
Why it mattered
Google ranks mobile results partly on mobile speed. A slow page meant fewer visitors from search, and the ones who came saw a half-loaded screen.
Outcome
4197
Mobile Lighthouse score

Same page, same test, before and after. Organic enquiries rose after the change shipped.

Method
  1. 01MeasureRan Lighthouse on mobile and listed every request blocking the first paint.
  2. 02CutDequeued scripts and styles on templates that don't use them; cleared render-blocking CSS and JS.
  3. 03PrioritiseMade the hero image the first thing the browser fetches, so the main content paints early.
DRG No. HS-02 · Lead routingUX and development · WordPress · ACFSheet 02 / 05
RCH Care Homes homepage with a search by town, postcode and type of care Visit rchcarehomes.co.uk (opens in a new tab)

RCH Care Homes

Care group, UK

Problem
Nine homes in four counties and one way to get in touch. Every enquiry had to be read and forwarded to the right home by hand.
Why it mattered
Families choosing care are stressed and comparing options. A slow reply, or one from the wrong home, sends them to the next group on their list.
Outcome
91
Homes → one routed form

Each enquiry reaches the admissions team that can answer it, with no sorting step in between.

Method
  1. 01Model the homesEach home became a record with its location and the types of care it offers.
  2. 02Make them findableA directory searchable by town, postcode and type of care.
  3. 03Route at the formThe enquiry form uses the same choices to send each message to that home's admissions team.
DRG No. HS-03 · Arabic RTLLead developer · WordPress · TranslatePressSheet 03 / 05
Flare Business homepage in English The same Flare Business homepage in Arabic, laid out right to left

Flare Business

Co-working, Lusail, Qatar

Problem
A premium workspace in Lusail selling into a market that reads Arabic first, with a site that only spoke English.
Why it mattered
An Arabic-first visitor who gets English, or a translation with a broken mirrored layout, leaves before booking a tour.
Outcome
ENAR
One site, both directions

Arabic-first visitors get a layout built for them. Drag the slider on the screenshot to compare.

Method
  1. 01TranslateA full Arabic version through TranslatePress, so the team edits wording in one place.
  2. 02MirrorNavigation, type and spacing flip right to left from the same templates.
  3. 03Read it in ArabicWent through each template right to left to catch anything that didn't mirror cleanly.
DRG No. HS-04 · Design to codeFront-end engineer · HTML · CSS Grid · BEMSheet 04 / 05
CardiaCures homepage: Your Heart. Your Data. Your Cure. Visit cardiacures.com (opens in a new tab)

CardiaCures

Clinical-stage biotech

Problem
A detailed clinical Figma file: a radial drug-pipeline diagram and a stage-by-stage trial grid that had to be built exactly.
Why it mattered
Investors and regulators read the site to judge the science. A template look, or blurry exported charts, would undercut it.
Outcome
Fig1:1
Figma to production

The design shipped as designed, with the diagrams as real, editable markup.

Method
  1. 01Split the fileBroke the design into BEM blocks so diagram styles can't leak into the rest of the site.
  2. 02Diagrams in codeBuilt the radial pipeline and the chevron-connected trial grid in CSS Grid, not images.
  3. 03Light motionScroll reveals with AOS, kept subtle so they never compete with the data.
DRG No. HS-05 · SaaS backendBackend & infrastructure lead · Laravel · Next.js · StripeSheet 05 / 05
Carder homepage: Not a list of links. Your whole business, on one link. Visit carder.app (opens in a new tab)

Carder

AI mini-site builder

Problem
Turn one sentence into a live site with menu, hours and booking, for many businesses at once, on paid plans with AI limits.
Why it mattered
Billing errors cost money both ways: a lapsed plan keeping a site live, or a paying customer blocked. Heavy uploads couldn't slow everyone else down.
Outcome
1~30s
Sentence to live site

A sentence becomes a live site, with billing and AI limits enforced on every publish. One admin back office covers every tenant.

Method
  1. 01Split the loadLaravel stays the core; media and billing run on their own paths.
  2. 02Ask StripeEvery publish checks the plan against Stripe, not a cached flag.
  3. 03Meter AIGeneration is counted per plan, so limits match what each customer pays for.
05 / Also shippedIndex 06–10

Five more.

5 entries · open any case file
06 / After you clickSequence, four stages

What happens after you click.

Fixed scope, fixed price, and you own everything at the end. Nothing gets touched on your live site until you've seen it on a copy.

  1. 01 · Day 0

    You send the URL

    Two minutes. Book the audit or use the teardown form below.

  2. 02 · Days 1–5

    I audit the site

    Speed, forms, search and Arabic. You get the fix list with a price on each line.

  3. 03 · Your call

    You pick the fixes

    All of them, some of them, or none. The report is yours either way.

  4. 04 · Fix

    I fix, you check

    Work happens on a staging copy. You approve it, it goes live, and you get the before and after numbers.

07 / QuestionsAsked before paying

Things people ask before they pay.

Q/01Why is the audit only $149?

Because it's how most people find out whether I'm worth hiring. It covers my time on one site. If your site has dozens of different page templates or several languages, I'll tell you up front and quote it instead.

Q/02What counts as "fixes worth more than $149"?

You decide. If you read the report and don't think the fixes are worth more than you paid, email me within 14 days and I refund you. No form to fill in, no argument.

Q/03My site is on WordPress, Shopify or Wix. Can you work on it?

WordPress is home ground: custom themes, Elementor, ACF. Shopify and Wix I can audit, and I'll fix what the platform lets anyone fix. Where it doesn't, the report says so plainly.

Q/04Do you need my passwords?

Not for the audit. It runs on your public site. For fixes I ask for a staging copy or a separate login you can delete when we're done.

Q/05How do I know the fixes worked?

The same tests run before and after, on the same pages, and you get both results. That's where every number on this page comes from.

Q/06Can you do Arabic properly?

Yes. Flare's Arabic site runs on the same templates as the English one, mirrored right to left. Drag the slider on the Flare sheet above to see both.

Q/07Do I own the code?

Yes. Code, content, hosting account and logins are yours. You also get a short guide so whoever edits the site next isn't guessing.

Q/08You're in Lahore. Will time zones be a problem?

Lahore is GMT+5. That's your whole morning if you're in the UK, almost the same working day if you're in the Gulf, and my evening is your morning on the US East Coast.

08 / Start hereFree, written, no call

Not ready for the audit? Get a free teardown.

Opens your email app with the URL filled in. A short written breakdown comes back: where the site loses people and what I'd fix first. Plain English, real numbers, no obligation to hire me.

  • 01Mobile and desktop speed, and what's slowing it
  • 02Where your forms and calls to action lose people
  • 03Search and indexing issues that hide you
  • 04The three fixes worth doing first, in order